Sr. Art Director

Overview

Crocs is seeking a Senior Art Director who brings equal parts big-idea campaign thinking and elite execution—a creative lead who can shape global launches from concept to rollout across every major channel. Reporting into Creative leadership, this role is a key driver of Crocs’ most visible, buzz-worthy work: seasonal campaigns, product stories, and integrated brand moments that show up everywhere our consumer does. This work is highly conceptual in nature and demands a Creative that understands nuances between various products, consumers, brands, and cultural trends at a highly developed level.

You’ll partner with cross-functional stakeholders and creative counterparts to translate strategy into distinctive, expressive campaign worlds—then operationalize those worlds into global toolkits and guidelines that teams can activate with clarity and consistency across regions. This role is both highly conceptual and highly hands-on: you’ll lead creative development, art direct production, and elevate craft across deliverables under tight timelines while managing overlapping projects.

What You'll Do

• Global Campaign Concepting & Creative Direction: Translate campaign briefs into innovative, culturally relevant creative approaches that ladder to brand positioning and drive product desirability.
• Develop breakthrough ideas: Partner with writers and creative teammates to concept storytelling platforms and creative ideas that break conventions, generate brand heat, and create cohesive narratives around each initiative.
• Champion creative vision: Proactively pitch and advocate for new creative concepts, pushing work forward while ensuring it remains on brand and strategy.
• Present with clarity and confidence: Communicate creative rationale, campaign ideas, and work in progress clearly and persuasively to partners and leadership.
• Build campaign systems, toolkits & guidelines that scale: Own the development of global campaign guidelines, translating campaign platforms into clear, scalable systems across channels including visual language, design elements, storytelling cues, and execution direction.
• Enable global execution: Create instructional toolkits and provide assets, direction, and guardrails that ensure cohesion and consistency across regions and partner teams.
• Drive campaign share outs: Lead guideline distribution moments, ensuring campaign systems are communicated effectively and enable seamless downstream execution.
• Art direct production (onset + post): Lead art direction for photography and video production in studio and on location, guiding creative decisions to uphold concept, craft, and brand integrity.
• Ensure production excellence: Partner with external production teams and vendors to maintain quality, feasibility, and consistency across all deliverables.
• Deliver integrated campaign creative across every touchpoint: Lead creative execution across global marketing channels—including digital properties, paid and organic social, digital advertising, retail/wholesale environments, and print—ensuring each asset ladders into the overarching campaign story.
• Balance agility and craft: Manage both large-scale campaign development and fast-turn creative needs without compromising design quality, detail, typography, or composition.
• Lead teams: Manage a small team of Designers by providing coaching, performance feedback, career development support, and clear creative direction to deliver best in-class campaign work.
• Direct external partners: Guide agency and production partners to ensure alignment to strategy, timelines, and brand expectations.

   

   

   

What You'll Bring to the Table

• Bachelor's Degree in Graphic Design or similar degree (i.e., Advertising Design or Communications Design).
• At least 8+ years related experience in advertising design.
• At least 3+ years of leadership experience.
• Experience working at an advertising agency is a bonus.
• Experience with Global brands.
• Experience developing and implementing brand style guides.
• Expert skill level with Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience leading art direction on set, photo and video production. As well as all the stages of pre and post production.
• Experience with digital and print design.
• Experience with AI image creation is a bonus.
• Portfolio must demonstrate big-idea campaign thinking and elite execution.
• Strong conceptual thinking — able to translate strategy and insights into ideas and visual storytelling.
• Outstanding design craft with exceptional attention to detail, typography, composition, and layout.
• Excellent communication and presentation skills with the ability to clearly articulate creative ideas.
• Highly organized, resilient and adaptable — able to manage shifting priorities and multiple deliverables.
• Collaborative and open-minded, thriving in a team culture built on creativity and respect.
• Passionate, proactive, and energized by the Crocs brand and its mission to inspire self-expression.
• Curious and forward-thinking, eager to explore new tools, technologies, and creative processes.
• Willing to accept, provide, and engage with necessary creative critiques and feedback.
• Ability to commute into the beautiful, mountain-adjacent office in Broomfield, CO Mon-Thurs.

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