Sr Manager, Global Category Marketing

Overview

The Senior Manager, Global Category Marketing is responsible for the strategic development and measurement of category and campaign marketing that build Crocs’ awareness, relevance, and desirability with lifestyle, street, and sport communities. 

This new role will be the marketing authority in the lifestyle category, driving global product marketing strategy and leading street and sport campaigns from brief to activation. We are looking for a sound product marketer who knows how to build integrated strategies that keep product relevant while scaling key franchises, ensuring all campaigns are insight-driven, consumer-centric, and executed flawlessly.

The Senior Manager will work in close collaboration with cross-functional teams including Category Management, Channel Merchandising, Channel Marketing, Creative, Ecommerce, Consumer Insights, and regional marketing teams to achieve significant category growth objectives in key markets around the world. 

At Crocs, our culture thrives on thinking big, acting fast, and collaborating with ease. The right candidate will embody these ideals and be ready to make an immediate impact in this role.
 

What You'll Do

• Develop and own the global marketing strategy for the lifestyle category, including positioning, competitive and consumer knowledge, packaging, channel best practices, regional nuances, communication priorities, reporting, etc. in close partnership with Global Product teams to drive long-term category strategies and objectives.
• Write compelling briefs for street and sport campaigns and lead cross-functional Global Marketing and Creative teams in development of creative concepts, photo/video content, and omnichannel activation plans that impact brand perception and product desirability.
• Push boundaries with innovative go-to-market strategies that amplify the brand’s connection to street and sport culture within mainline product marketing.
• Build globally relevant category and campaign marketing playbooks to communicate strategies, KPIs, and plans to a wide range of audiences, partnering closely with regional teams in Europe, Latin America, Asia, and the US to localize plans based on market insights and analytics.
• Strengthen category and product storytelling across the shopper journey, from upper funnel awareness to features/benefits at point of purchase.
• Partner with Marketing, Product, and regional teams on global category and campaign reporting to identify key wins and findings and apply those lessons to current and future strategies.
• Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on track with seasonal timelines and processes.
• Manage agency partners from ideation through execution when needed.

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What You'll Bring to the Table

• BS or BA or equivalent experience in business, marketing or related field; MBA is a plus.
• Minimum of 8 years of applicable marketing experience, minimum of 3 years leading others.
• Strong background in product and/or category marketing; global footwear or lifestyle brand is a plus.
• Proven track record as a great teammate, collaborator, and culture contributor with unparalleled work ethic, commitment to getting things done, and the ability to translate ideas into digestible, strategic plans.
• Robust experience connecting brands and products to culture in unique and memorable ways.
• Ability to partner with global and regional cross-functional teams to move projects and initiatives forward in changing and ambiguous environments against timelines.
• Deep understanding of marketing channel strategies and experience with integrating category and marketing plans across variety of channels, including ecommerce, retail, wholesale, paid, social, influencer, PR, etc.
• Experience measuring the efficiency of campaigns and strategies, presenting a clear narrative to cross-functional teams and leadership, and actioning the findings.
• Commitment to mentoring a team that delivers fantastic results and fosters a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and have fun along the way.
• Excellent communication abilities both written and verbal; ability to communicate, including international acumen, with all levels of seniority effectively and professionally.
• Experience with go-to-market process and milestones.
• Experience with international marketing and key markets outside the US.