Manager, US Brand Media

Overview

We’re seeking a Manager, US Brand Media to lead and oversee the strategic development, management, and execution of Croc’s US brand media. This person will play an integral role in driving brand consideration, awareness, affinity, and engagement.

The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their brand media expertise with extensive background and confidence in developing, executing, and optimizing brand media plans. They have a strong understanding of brand media with an emphasis on digital whilst keeping up on emerging platforms.

What You'll Do

• Develop in partnership with Global the US brand’s paid media strategy, working in close partnership with eCommerce to ensure a complimentary, full funnel approach
• Builds and oversees the implementation of annual paid media plans that drive consideration, awareness, traffic, affinity, engagement, and audience growth
• Ensures that paid campaigns and content support the annual integrated marketing plan, seamlessly supporting brand and product storytelling and growth
• Own relationship with America marketing team to align on key regional plans and priorities for planning.
• Main point of contact for the media agency for all US Brand Media items. Ensure frequent and smooth communication, alignment with the brand positioning and strategy, and encouraging a high-functioning and collaborative partnership. Facilitates communication between brand, agency, and internal shared services in to nimbly, and clearly drive action
• Work closely with Creative to ensure assets are delivered timely and to channel best practices.
• Report back to the US commercial team on Brand Media performance within region is moving the business.
• Builds recommendation for utilization of creative assets and strategies across media plans, and crafts briefs for the creative team in the development and deployment of assets to support plan, and the subsequent optimization needs
• Partners with agency and available reporting platforms to monitor performance and share reports to relevant collaborators, in addition to overseeing and uplifting the performance dashboard for social media
• Is responsible for the management of US media budgets

What You'll Bring to the Table

• Five (5)+ years extensive experience and proficiency in paid media coupled with a great foundation in brand media
• Broad understanding of media measurement and reporting in order to help set objectives, identify optimizations and communicate performance to key partners
• Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media
• Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulating how it drive the business
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
• Strong background in media agency management, and collaborating to deliver against brand objectives
• Previous experience in retail/footwear
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy: proudly a self-proclaimed data nerd
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines