Integrated Marketing Specialist

Overview

A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!

Crocs is hiring a Global Integrated Marketing Specialist. The Global Integrated Marketing Specialist is responsible for supporting development and execution of Crocs’ go-to-market product campaigns, driving relevancy and consideration among audiences and ensuring alignment with the brand. This role will be a key point of contact for global and cross-functional stakeholders to support Marketing Manager working across seasonal activation planning, content creation, channel plans and reporting to identify overarching wins and learnings. At Crocs, our culture thrives on thinking big, acting fast, and collaborating with ease. The right candidate will embody these ideals and be ready to make an immediate impact in this role.

What You'll Do

• Concept and design innovative campaign creative across multiple channels - ranging from e-comm, CRM and social assets, as well as print pieces such as packaging and in-store retail signage.
• Assists Manager, Global Integrated Marketing in leading cross-functional and consumer-centric product marketing programs, competitive research, and special programs as needed.
• Effectively drives the activation and coordination of global product marketing strategies that will make a material impact on brand perception and product desirability, including: seamless integration and execution, channel support throughout the activation process, and regional marketing support for local adaptation and execution of global strategy.
• Partners closely and works collaboratively with cross-functional teams like Global Product, Merchandising, and Ecommerce to support product launches holistically for the organization.
• Enables conversation and collaboration among global, regional, and channel teams with excellent communication skills, providing a chance to share status, results, and ideas surrounding key marketing activations.
• Writes content briefs that are compelling and clear; collaborates with Global Creative team to ensure projects are executed on-time and on-brief.
• Ensures that all marketing plans are globally relevant and regionally adaptable, partnering closely with regional peers to localize and adapt plans as warranted based on market insights and analytics.
• Supports in the development, socialization, and institutionalization of content that supports global marketing programs.
• Prepares campaign playbooks and performance reports for wide range of audiences.
• Leads analysis and summary of campaign reporting and learnings.
• Develops a deep understanding of Crocs’ consumers and brand to thoughtfully incorporate into all campaigns.
• Leads multiple projects simultaneously in a fast-paced, time-sensitive environment.

What You'll Bring to the Table

• BS or BA in business, marketing or related field.
• At least 2+ years of relevant marketing experience including background working in international marketing; experience working with an apparel or footwear brand preferred.
• Exceptional organizational and project management skills with strong attention to detail.
• Experience with and understanding of go-to-market process and marketing channel strategies.
• Cross-functional team experience with ability to work in a fast-paced environment, drive results-orientation, effectively manage time, and operate with sense of urgency; must be able to foster and promote a highly collaborative environment.
• Capable of handling complex situations in a changing environment, with ability to consider complex decisions in a timely and thoughtful manner.
• Strong communication abilities both written and verbal; ability to communicate including international acumen with all levels of seniority effectively and professionally.
• Ability to take initiative, work independently, and prioritize tasks with strong time management and problem-solving skills.

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