Integrated Marketing Manager- Influencer
Broomfield, CO, US, 80021
Overview
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!
The Integrated Marketing Manager, Influencer will play a vital role in helping to continue the momentum of the Crocs influencer and ambassador strategy, while also identifying and creating new opportunities. With the great momentum around the brand, this role will ensure that Crocs maintains an innovative approach, and leadership position, in the influencer marketing space. In this role, the individual will be responsible for creating an annual influencer and ambassador strategy that will impact the global approach to how, and when, Crocs partners with influencers. Daily, this role will lead in identifying the right partners for specific product, and brand, moments, as well as handling contract negotiations. This role will be in Broomfield, CO and report directly to the Director, Integrated Marketing Americas.
What You'll Do
- Work with the Associate Influencer Specialist to evaluate and evolve our Global Influencer Strategy.
- Push Crocs to be an innovative space in this key strategy point for the brand, while ensuring we are at the forefront of new ideas and innovation in this space.
- Partner with our GTM teams around the globe to identify the right influencer partners for each project, and ensure we have relevant content.
- Continue to build out an always-on influencer strategy that gives Crocs consistent momentum and content around the biggest brand initiatives each year.
- Manage the annual influencer budget from a global perspective, while serving as an eye for authentic influencer partners being presented by our regional partners.
- Handle the influencer and agent relationship throughout the process, from initial concept to final contract signing and content delivery.
What You'll Bring to the Table
- BS or BA or equivalent experience in business, marketing or related field; MBA is a plus.
- Minimum of 5 years of applicable influencer marketing experience.
- Extensive experience working in the influencer and ambassador space.
- Understanding of how to align brand vision with an influencer strategy.
- Relationships and partnerships within the music/athletics/entertainment field.
- Experience negotiating contracts and working against a significant annual budget.
- Comfortable executing a global brand vision and being tied into key names and faces from Europe and Asia.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Integrated Marketing Manager- Influencer 
Salary or Pay Range: $110,000 - $120,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market: Denver
