Director, Global Digital Marketing - Product/ Category
Broomfield, CO, US, 80021
Overview
The Director of Global Digital Marketing - Product will play a critical role in driving the digital commerce strategy for product centric marketing across global markets. This leader will be responsible for creating and executing digital-first marketing campaigns that enhance brand visibility, engage consumers, and drive product category sales. The ideal candidate will possess a deep understanding of digital marketing trends, consumer behavior, and product lifecycle management, as well as a passion for storytelling that resonates with diverse global audiences. As a member of the Global Digital Commerce team, the ideal candidate must thrive in a fast-paced, ever-changing environment and be comfortable with ambiguity and continuous change.
What You'll Do
Strategic Leadership
- Utilize consumer insights, market research, and data analytics to inform product positioning, messaging, and go-to-market strategies.
- Develop and lead the global digital product marketing strategy, ensuring alignment with the overall brand and business goals.
- Build and lead a high-performing team, fostering a culture of innovation, collaboration, and continuous learning.
Campaign Development
- Oversee the creation and execution of innovative digital marketing campaigns that drive product awareness, engagement, and sales across multiple categories and digital channels (e.g., web and mobile).
- Stay ahead of digital marketing trends, emerging technologies, and best practices, and apply them to Crocs’ product marketing initiatives.
Cross-functional Collaboration
- Work closely with cross-functional teams including Product, Marketing, and Creative to ensure cohesive and impactful product launches.
- Coordinate with regional marketing teams to ensure global consistency in messaging while allowing for local market adaptations.
Performance Management
- Establish KPIs and utilize analytics to measure the success of digital marketing initiatives, making data-driven decisions to optimize
- Manage the global digital product marketing budget, ensuring efficient allocation of resources to maximize ROI.
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What You'll Bring to the Table
- Bachelor’s degree in business, marketing, or merchandising
- 10+ years of experience in digital marketing, with at least 5 years in leadership roles, preferably in the consumer goods or fashion industry
- Proven track record of developing and implementing successful global digital commerce marketing campaigns.
- Experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and data-driven decision-making
- Exceptional leadership and team management skills - you understand resourcing and providing growth opportunities for your teammates
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
- Strong communication and interpersonal skills, with the ability to influence and inspire cross-functional teams
- Passion for the Crocs brand and eagerness to understand the brand’s values and consumer base
- Experience working with various project management tools & communication tools
- Excellent time management, communication, and organization skills
- Ability to work cross-functionality, globally, and influence key stakeholders
- Availability to travel to conferences and regional offices perioodically
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Global Digital Product Marketing 
Salary or Pay Range: $170,000 - $180,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market: Denver
