Director, Consumer & Brand Insights
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.
This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.
The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.
What You'll Do
Shape Enterprise Strategy
Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
Lead Consumer-Centric Decision Making
Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.
Define the Insights Agenda
Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.
Drive Business Impact
Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.
Partner with Executive Leadership
Serve as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
Build Organizational Capability
Elevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.
Anticipate Future Opportunities
Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.
Lead Research Excellence
Oversee research partners, methodologies, and insights platforms to ensure best-in-class practices, data integrity, and effective use of modern and AI-enabled research capabilities.
Drive Innovation
Continuously evolve how consumer insights are generated, synthesized, and activated to improve business decision-making and create competitive advantage.
Develop Talent & Capability
Build and develop insights capability across the organization while coaching and mentoring team members and cross-functional partners to increase consumer-centric thinking.
What You'll Bring to the Table
- 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
- Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
- Demonstrated success influencing senior executives and shaping enterprise-level business decisions
- Experience developing and leading insights strategies that drive measurable business impact
- Experience leading agencies, external research partners, and cross-functional teams
Leadership Capabilities
- Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
- Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
- Ability to balance long-term strategic thinking with practical business application
- Strong executive communication and storytelling skills
- Demonstrated ability to operate effectively in ambiguity and lead through change
Technical Expertise
- Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
- Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
- Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
- Ability to synthesize multiple data sources into clear business recommendations
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Consumer & Brand Insights
Salary or Pay Range: $165,000 - $175,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver