Director, Collectibles
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is built on inherent simplicity and people-purposed, imaginative innovation. Our culture thrives on those who can think big, act fast and collaborate with ease. We are seeking an experienced and visionary Director of Collectibles to lead the strategy, development, and execution of our new collectibles category. This individual will be responsible for leading the end-to-end lifecycle of collectible products from ideation and licensing to distribution. The ideal candidate has a deep understanding of collector communities, pop culture trends, brand development, and product strategy. This position is for someone who is eager to build a new business from the ground up and can be influential across team members to complete the strategic vision for collectibles.
What You'll Do
Strategic Leadership:
- Define and implement the collectibles product assortment roadmap aligned with the company’s brand and business goals of personalization and self-expression.
- Build vision for Crocs-owned unique IP and implementation for commercialization, working collaboratively with global and regional cross-functional teams.
- Identify emerging trends in collectibles (physical and digital) and demonstrate them to drive innovation and engagement.
Product Creation:
- Lead product creation lifecycle along with design and development teams.
- Partner with third-party vendors, artists, licensors, and IP holders to develop exclusive collectible products.
Business & Category Management:
- Set merchandising & pricing strategies, manage SKU planning, and coordinate selling performance for the collectible's category.
- Monitor sales metrics, manage inventory levels, and optimize product performance across distribution channels.
- Work closely with the Personalization team on new product categories and synergies to further develop the Collectibles business.
Licensing & Partnerships:
- Identify licensing opportunities with entertainment, sports, gaming, and lifestyle brands to expand Collectibles category for Crocs.
- Manage relationships with licensors, ensuring compliance with Crocs brand and licensing standards.
Go-To-Market & Marketing Support:
- Work closely with marketing, e-commerce, and retail teams to launch products and campaigns that excite collectors and drive sales.
- Contribute to storytelling and positioning strategies that appeal to different collector demographics.
Team Leadership:
- Lead and mentor a direct report to help support the growth of the collectible's category.
- Develop a culture of creativity, innovation, and performance.
What You'll Bring to the Table
- Bachelor’s degree in business, marketing, or equivalent (MBA preferred).
- 10+ years of experience in product development, merchandising, or licensing, preferably in the collectibles, toys, entertainment, or pop culture industries with 3+ years leadership experience.
- Deep knowledge of collectible markets including accessories, trading cards, toys, limited-edition merchandise, etc.
- Positive relationships with licensors, creators, and manufacturers in the collectibles space.
- Proven ability to lead cross-functional teams and manage complex product pipelines.
- Data-driven with strong analytical, critical thinking, and decision-making skills.
- Excellent communication, negotiation, and project management abilities.
- Must be able to work with a sense of urgency, thrive in ambiguity, and operate independently.
- Comfortable presenting in front of executive leadership in this highly visible role.
- Ability to travel domestically or internationally as required.
Preferred Experience:
- Experience working with global licensors (e.g., Disney, Marvel, Lucasfilm, NFL, NBA, Pokémon, etc.).
- Knowledge of collector communities and fan engagement
- Experience leading or contributing to end-to-end product creation to GTM processes for a brand
#LI-CM1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Collectibles 
Salary or Pay Range: $165,000 - $175,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver