Director, Brand Marketing Strategy
Broomfield, CO, US, 80021
Overview
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!
Crocs is hiring a Director, Brand Marketing Strategy. This individual will lead brand and product marketing campaigns. The Director, Brand Marketing Strategy will play a key role in driving brand momentum, acquiring new customers, and positioning Crocs as a leader in the market. The role involves balancing the iconic Crocs brand with new product introductions, connecting to current events and trends, and positioning Crocs as an innovator in brand and campaign marketing. This role reports to the VP, Global Integrated Marketing and works closely with other directors and senior directors in creative, category, channels, and product teams.
What You'll Do
- Develop and implement annual marketing strategy and work closely with Product to deliver seasonal calendars and plans to align cross functional teams around the world to drive the business.
- Build brand strategies and enable brand marketing execution that drives key initiatives for Crocs across Tier-One markets (US, China, Japan, Korea, India, Germany, France, UK).
- Develop global marketing calendar and priorities to align cross-functional teams to key milestones, including sales meeting.
- Deliver global aligned approach and content for sales meeting, while supporting execution with key regional teams.
- Partner closely with Crocs ESG team to integrate purpose into annual marketing strategy and implement within seasonal campaigns.
- Co-create campaign briefs to support strategic and executional alignment with cross-functional teams.
- Cross-collaborate with Product, Merchandising, Channel Marketing, Integrated Marketing, and Creative teams to align on strategic approach and challenges to execute against plans to support the business.
- Guide global brand marketing managers and regional leaders to aligned marketing strategies for key global initiatives.
- Act as a strategic partner for cross-functional teams including Product, Merchandising, and Sales channels (eCommerce, Retail, Wholesale/Distributor).
- Foster effective communication across all groups to enhance strategy effectiveness and alignment through collaboration.
- Lead team of direct report(s), ensuring a productive and positive working environment.
- Ensure alignment and buy-in with key stakeholders across teams and markets.
What You'll Bring to the Table
- Bachelor's degree in marketing, communications, public relations, or related field (equivalent experience also considered; MBA or other advanced degree a plus).
- At least 10+ of experience with a global brand that operates in multiple channels and geographic regions.
- At least 3+ years of leadership experience.
- Footwear and/or retail industry experience is a plus, as well as a detailed understanding of the fashion and streetwear space.
- Strong communication abilities, written and verbal.
- Excellent project management oversight abilities; with the ability to drive projects in ambiguous and changing environments against tight timelines.
- Demonstrates strong leadership skills, with the ability to lead cross-functional and cross-regional partners through influence; Ability to lead global teams in development and execution of global plans.
- Understands dynamic and global business organizations; can navigate across sales channels and communications platforms to provide strategic recommendations and action plans that will drive brand awareness and esteem across consumer touch points.
- Experienced in drafting strategic marketing briefs for both integrated and channel-specific programs.
- Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy.
- Passion for building strong brands with a focus on consumers.
- Strong organizational skills and ability to prioritize workloads under pressure.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Brand Marketing Strategy 
Salary or Pay Range: $165,000 - $175,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver