Director, Americas Integrated Marketing
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking a Director, Americas Integrated Marketing, to lead brand and product marketing campaigns for the US and Brazil. As the Director, Integrated Marketing, you will play a key role in driving brand momentum, acquiring new customers, and positioning Crocs as a leader in the market. The role involves balancing the iconic Crocs brand with new product introductions, connecting to current events and trends, and positioning Crocs as an innovator in brand and campaign marketing. This role reports to the Senior Director of Americas Marketing and works closely with other leaders in Global, category, channels, and local product teams.
What You'll Do
- Implement annual regional marketing strategy and execute brand and product marketing campaigns.
- Balance scaling in-line stories with crafting disruptive moments. Expand the brand’s presence to current events, social/digital trends, and authentic brand partners.
- Develop regional go-to-market plans and activations and share back with Global Marketing for alignment.
- Execute campaigns to increase brand momentum, acquire new customers, and drive product sell-through.
- Collaborate with agencies and internal/external creative teams to ensure flawless execution of campaigns.
- Guide cross functional alignment to successfully implement brand and product integrated marketing plans.
- Create regional campaign briefs to support executional alignment with cross functional teams.
- Collaborate with Global influencer, social, VM, Media and creative teams to align on regional execution.
- Lead regional brand marketing managers to an aligned marketing strategy and execution for all regional and global campaigns to drive headlines, engage fans and sell product.
- Acts as a strategic partner for cross functional teams including merchandising and sales channels (eCommerce, Retail, Wholesale/Distributor).
- Fosters effective communication across all groups to enhance campaign effectiveness through collaboration.
- Leads team of direct report(s), ensuring a productive and positive working environment.
- Ensures alignment with legal on all campaign and marketing activation plans to stay compliant and within contractual terms.
What You'll Bring to the Table
- Bachelor's degree in marketing, communications, public relations, or related field (equivalent experience also considered; MBA or other advanced degree a plus).
- 10+ years marketing experience and 3+ years of management experience, highly preferably with a global brand that operates in multiple channels.
- Footwear and/or retail industry experience is a plus, as well as a detailed understanding of the fashion and streetwear space.
- Strong communication abilities, written and verbal.
- Excellent project management oversight abilities; with the ability to drive projects in ambiguous and changing environments against tight timelines.
- Demonstrates strong leadership skills, with the ability to lead cross-functional and cross-regional partners through influence; Ability to lead teams in development and execution of plans.
- Understands dynamic and global business organizations; can navigate across sales channels and communications platforms to provide strategic recommendations and action plans that will drive brand awareness and esteem across consumer touch points.
- Experienced in drafting strategic marketing briefs for both integrated and channel-specific programs.
- Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy.
- Passion for building strong brands with a focus on consumers.
- Strong organizational skills and ability to prioritize workloads under pressure.
#LI-Onsite
#LI-MK1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Americas Integrated Marketing
Salary or Pay Range: $135,000 - $145,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver