Digital Marketing Specialist - Paid Search & Shopping (RoW)
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Digital Marketing Specialist- Paid Search & Shopping (EMEA/ROW) for Crocs is responsible for running our paid search & shopping strategy and regional execution plans for the EMEA and ROW digital business. This position will support our accelerating growth through campaign planning & testing, product feed management, and ideating new ways to reach meaningful consumer segments.
What You'll Do
- Plan, execute, and optimize paid search and shopping/Pmax campaigns on various platforms (Google, Microsoft) for the EMEA & ROW regions.
- Conduct keyword research, audience targeting, and bid strategy development. Use bidding tools & technology to improve incremental performance of branded keyword campaigns.
- Report on paid search & shopping marketing results to wider team and regional stakeholders. Regularly analyze ad & keyword performance, compile findings, and ideate new testing plans to effectively reach important consumer segments. Write compelling ad copy & test variations for performance optimization.
- Manage and optimize product feeds with our feed partners. Act as the subject matter authority for product feeds, advising other channel owners (paid social, affiliate) on how to best set up and optimize their product feeds. Ensure accurate product data, pricing, and availability across feeds. Implement feed enhancements such as custom labels, promotions, and dynamic updates.
- Set up and supervise new campaigns, A/B tests, and campaign setting optimizations. Collaborate with other paid search & shopping team members to understand optimal strategies for performance.
- Handle budgets across campaigns to enhance efficiency and profitability.
- Stay informed on upcoming trends and platform changes like new ad formats or new campaign types. Be willing to test new ad enhancements like generative AI.
What You'll Bring to the Table
- BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
- 2+ years of experience in Digital Marketing experience required with hands-on experience in paid search and product feed marketing.
- Experience within Google Ads, Rithum, and other search or feed management platforms is highly desirable
- Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.)
- Highly Passionate about performance marketing and possesses the ability to run the business by the numbers.
- Demonstrated ability to develop positive relationships and lead change across an organization
- Core business hours are 9am – 5pm MT, but preference will be given to candidates who are open to occasional early morning calls to support our team in EMEA time zones.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Digital Marketing Specialist - Paid Search & Shopping (RoW)
Salary or Pay Range: $65,000 - $75,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver