Digital Marketing Specialist - Global Affiliates
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Digital Marketing Specialist- Global Affiliates for Crocs is responsible for running the global affiliate program for our e-commerce business. This position will support our accelerating growth through strategizing and managing our affiliate & creator affiliates marketing business, building and monitoring forecasts, developing new partnerships, and driving incremental engagement from existing relationships.
What You'll Do
- Drive affiliate & creator affiliate marketing strategies to meet global revenue goals, including recruiting and managing affiliate partners and creators, optimizing commission structures, and leading go-to-market initiatives.
- Lead regional affiliate agencies and platform partners to manage day-to-day affiliate activity and strategy (commissioning rules, reversals, etc); Update agencies and partners on go-to-market activations like new product launches and promotions. Compile product information and imagery aligned with priority campaigns; lead and optimize micro-influencer/creator affiliate marketing campaigns, including partner selection, campaign briefings, and content reviews.
- Communicate new products and send out product samples to affiliates and creator affiliates; track the success of sampling and gifting initiatives.
- Maintain the presentation of the Crocs brand in this space to ensure our policies are being followed. Monitor reporting and flag for policy violations.
- Track channel performance and communicate opportunities for optimization, profitability growth, and improvements in competitive strategy.
- Work with agencies, other global affiliate specialists, and the Global Affiliate Manager to monitor affiliate budgets, including commissioning & media packages.
- Work closely with the merchandising team to plan and execute affiliate marketing calendars.
What You'll Bring to the Table
- BS or BA in business, merchandising, marketing, or related field – or equivalent years of relevant and related experience
- Minimum 2 years of experience in Digital Marketing required, with hands-on experience in affiliate or creator affiliate advertising.
- Background knowledge in at least 1 web analytics tool (i.e., Google Analytics, Omniture, etc.); Experience with an affiliate platform like Impact or Rakuten is highly desirable.
- Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid search, SEO, etc.)
- Highly Passionate about performance marketing and possesses the ability to manage the business by the numbers.
- Demonstrated ability to lead agency partners & leverage partner feedback to improve campaign performance
- Core business hours are 9 am – 5 pm MT, but preference will be given to candidates who are open to occasional early morning / late evening calls to support our EMEA and APAC regions.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Digital Marketing Specialist - Global Affiliates
Salary or Pay Range: $65,000 - $75,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver