Digital Marketing Specialist, Social Commerce
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking a Digital Marketplace Specialist – Social Commerce to support the North America business, with a primary focus on scaling our Creator affiliate engine and driving performance across TikTok Shop.
This role is responsible for executing creator-led commerce strategies, managing agency and creator relationships, and ensuring disciplined pacing against marketing investment and revenue targets. The Specialist will play a critical role in expanding top creator engagement, improving affiliate productivity, and identifying opportunities to accelerate GMV growth.
What You'll Do
- Own execution of Social Commerce campaigns for North America, with a focus on Creator affiliate performance and revenue growth
- Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance against targets
- Drive Top Creator engagement, including onboarding, relationship management, and activation of high-impact partners
- Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
- Manage marketing spend pacing against targets, ensuring efficient investment and clear visibility into ROI
- Scale creator output and quality through testing, Voice of Creator insights, and targeted contests/incentives
- Stay current on TikTok Shop trends, creator ecosystem dynamics, and competitive activity to inform execution
- Manage multiple priorities with strong execution discipline, timely escalation of risks, and focus on delivering against business targets
What You'll Bring to the Table
- Bachelor’s degree in Marketing, Communications, Business, or related field
- At least 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
- Strong understanding of TikTok Shop and Creator affiliate ecosystems, including creator engagement and performance drivers
- Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
- Comfortable synthesizing business trends and campaign insights to optimize GMV and revenue growth
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Collaborative, proactive, and execution-focused mindset with strong cross-functional communication skills
#LI-AE1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Digital Marketing Specialist, Social Commerce
Salary or Pay Range: $65,000 - $80,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver