Digital Marketing Manager - Paid Media, Etail, & Marketplaces
Broomfield, CO, US, 80021
Overview
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!
Crocs is seeking a qualified individual to join the Americas Digital Commerce team as a Manager of Digital Marketing Paid Media for etail and marketplace accounts. This role represents a key member of our Digital Marketing team, responsible for implementing, analyzing & optimizing our paid media campaigns for key etail partners and marketplaces. The ideal candidate will have a passion for data-driven marketing and provide a distinctive level of subject matter expertise on how to develop and deliver strategies to accelerate product sell-through and achieve revenue goals.
This candidate should thrive in an unstructured and fast paced environment, have an analytical mind, use a growth mindset to think outside of the box, and and is organized and action oriented. As our consumer touchpoints expand digitally, they will use these tools to develop better relationships with our consumers on key marketplace sites. Crocs is experiencing a tremendous amount of growth and the person who fills this role will have the opportunity to use this momentum to their advantage and support sustainable, accelerated growth for the business.
What You'll Do
- Lead strategy and optimization of all Amazon Ads paid media campaigns (including search, DSP, and offsite media) and coordinate agency partner direction and relationships
- Implement self-service ad campaigns on marketplace accounts (TikTok Ads, Criteo)
- Oversee campaign performance, perform deep dive analyses, implement robust testing strategies, and identify opportunities to grow or optimize performance across paid marketing tactics
- Develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where we need to improve; Build and implement testing strategies to achieve actionable insights and improve campaign performance
- Handle allocation of budgets across Paid Media channels to achieve both long and short-term revenue goals
- Work with the greater etail and marketplaces team to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals
- Serve as key contact for Paid Media by maintaining up-to-date knowledge of best practices and latest developments in digital marketing strategy
- Reliably maintains deadlines, prioritizing projects as needed and communicating any at-risk items
- Coordinate with members from various teams, including GTM, sales, planning, and analytics
- Field special projects and requests as needed
What You'll Bring to the Table
- Bachelor’s Degree or equivalent experience in Marketing, Communications, Advertising or related field
- 8+ years of hands-on experience leading paid media performance marketing campaigns, preferably in Retail environment or agency
- Experience with Amazon Ads marketing services preferred
- Ability to use data analytics to drive business performance and decision making
- Experience quantifying paid media impact, and ensuring alignment with overall business goals/initiatives
- Deep understanding of bid optimization tools
- Experience managing agency partners & leveraging partner feedback to improve campaign performance
- Strong project management skills with the ability to multi-task and stay organized
- Excellent communication (both written and verbal) skills
- Critical thinker with strong problem-solving skills
- Takes initiative to generate ideas to drive business and contribute to organizational efficiency
- Results oriented and strives to hit metric goals
- Team player with proven ability to work with multiple cross-functional groups
#LI-Hybrid #LI-KR1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Digital Marketing Manager - Paid Media, Etail, & Marketplaces 
Salary or Pay Range: $95,000 - $105,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver