Digital Asset Coordinator Contractor

Overview

The Digital Asset Coordinator supports the day-to-day operations of the Crocs Bynder Digital Asset Management (DAM) platform. This role is responsible for ensuring that all creative and marketing assets — from raw production files to finalized campaign deliverables — are properly uploaded, tagged, organized, and prepared for global distribution.

As a key partner to the creative production and marketing teams, the Digital Asset Coordinator plays a crucial role in maintaining metadata consistency and enforcing naming conventions.

What You'll Do

• Manage daily operations of the Bynder DAM platform, ensuring all creative and marketing assets are properly uploaded, tagged, organized, and distributed.
• Oversee asset intake and upload, ensuring files are named, versioned, and categorized per established taxonomy and metadata standards.
• Apply and maintain consistent metadata and tagging, refining controlled vocabularies to ensure assets are easily searchable and accurately represented.
• Conduct quality control checks on metadata, file integrity, and version accuracy before distribution.
• Maintain a clean and logical DAM structure, auditing for duplicates, outdated assets, or incomplete uploads.
• Track rights and usage information, ensuring licensing terms, expirations, and legal restrictions/permissions are clearly documented.
• Manage user permissions and access, supporting internal teams with troubleshooting, searches, and asset collections as needed.
• Create and maintain training materials and best-practice guides for DAM usage across global marketing and creative teams.
• Partner with IT, creative operations, and vendor teams to optimize workflows and implement DAM enhancements.
• Continuously evaluate and improve asset organization and discoverability to support marketing efficiency and brand consistency.

What You'll Bring to the Table

• 1–3 years of experience in digital asset management, creative production, or marketing operations.
• Working knowledge of Bynder or similar DAM systems preferred.
• Strong attention to detail, organizational skills, and a passion for keeping things consistent and searchable.
• Familiarity with file types, metadata, tagging, and file-naming best practices.
• Experience working with creative or marketing teams, with an understanding of various production file types (e.g., RAW, PSD, TIFF, JPG, PNG, MP4, etc.).
• Proficiency with Microsoft Office, Adobe Creative Cloud, Figma, and general file management workflows.
• Excellent problem-solving, communication, and collaboration skills across teams and levels.

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