Creative Content Strategist
Broomfield, CO, US, 80021
Overview
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!
Crocs is hiring a Content Strategist. The Content Strategist will support the development and implementation of Crocs' content strategy across digital and traditional channels. This role will help translate brand strategy into actionable content plans, analyze content performance, and collaborate with creative and production teams to ensure content meets both brand standards and channel-specific needs. This role will help ensure the production team is working smart, to create high-quality visual content for Crocs brand across all touchpoints.
What You'll Do
Strategy Support & Implementation
- Support the development and execution of content strategies across channels.
- Maintain content guidelines and frameworks for different campaign types.
- Assist in developing channel-specific content recommendations.
- Actively work on driving the post-production process of assets
- Monitor content performance and provide optimization recommendations.
- Support video content planning and requirements gathering.
- Evaluate and prioritize content requests from various stakeholders
Cross-Functional Collaboration
- Work closely with creative and production teams to ensure content aligns with strategy.
- Partner with regional teams to understand and address local market needs.
- Collaborate with digital/social/ecommerce teams on content requirements and calendars across channels.
- Support content review sessions and provide strategic input.
Analysis & Reporting
- Track and analyze content performance metrics.
- Conduct content audits to evaluate effectiveness.
- Identify trends and opportunities for content optimization.
- Support A/B testing initiatives and compile results.
- Create regular reports on content performance.
Documentation & Process
- Maintain content strategy documentation.
- Assist in developing briefs and content requirements.
- Support the maintenance of the content calendar.
- Contribute to the development of best practices and playbooks.
What You'll Bring to the Table
- BA or BS or equivalent experience in Marketing, Communications or related field.
- At least eight (8) years of applicable experience in content strategy, content marketing or similar field.
- Strong presentation skills along with previous key account management experience and budget management.
- Ability to navigate a global, matrixed organization.
- Excellent collaboration and communication skills to work effectively across cross-functional teams.
- Strong understanding of brand storytelling, the customer journey and visual merchandising.
- Highly collaborative and self-motivated.
- Effectively manage time and operate with sense of urgency, with the ability to quickly change priorities and conditions.
- Copes effectively with complexity and change and adapt well to a fast-paced environment.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Content Strategist 
Salary or Pay Range: $85,000 - $95,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver