Brand Experience & Activations Coordinator
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking a Brand Experience & Activations Coordinator to join the Americas team. The Brand Experience & Activations Coordinator supports the planning, execution, and operational management of brand events and activations, in-store experiences, tradeshows, and wholesale programs. This role is highly collaborative and detail-oriented, providing critical project coordination, vendor support, and administrative oversight to ensure activations are delivered on time, on brand, and on budget. This individual will act as a key execution partner, helping translate strategy into action while keeping projects organized, communicated, and moving forward across teams and external partners.
What You'll Do
- Support the implementation of seasonal, product-focused, and event-based brand activations across retail, wholesale, pop-ups, and experiential environments.
- Assist in managing activation timelines, task lists, and deliverables from concept through installation and post-launch.
- Coordinate internal communications with Marketing, Merchandising, Sales, and Retail teams to ensure alignment of activation details and deadlines.
- Prepare creative briefs, project decks, timelines, and recaps to support activation planning and execution.
- Liaise with external agencies, fabricators, and vendors to track production status, approvals, and delivery schedules.
- Support on-site execution for key activations and events, including install support, troubleshooting, and teardown coordination as needed.
- Collect photos, feedback, sales data, and performance insights post-launch to support reporting and analysis.
- Maintain organized records of activation assets, specs, vendor contacts, and historical documentation.
- In-Store supporting such as brand presentation initiatives within account partners, including shop-in-shop programs and flagship installations.
- Assist with fixture ordering processes, including ordering and inventory tracking.
- Coordinate logistics related to fixtures, graphics, and visual assets, including freight tracking and delivery timelines.
- Support management of third-party field merchandising agency by organizing visit schedules, reports, and photo documentation.
- Review and organize store visit feedback and execution reports, flagging issues and opportunities for follow-up
- Help maintain visual merchandising standards and toolkits in partnership with internal teams.
- Support planning and execution of tradeshows and key internal meetings.
- Assist with coordination of booth assets, graphics, samples, lighting, and furnishings.
- Track production schedules, freight timelines, and vendor deliverables to ensure show readiness.
- Support on-site show execution.
- Coordinate post-show feedback, photos, and findings to support future improvements.
- Track budgets, invoices, and expenses related to activations, fixtures, and events.
- Maintain project trackers, calendars, and status updates to support visibility across initiatives.
- Help ensure projects stay aligned with scope, timelines, and approved budgets.
What You'll Bring to the Table
- At least 2+ years of experience in brand marketing, experiential marketing, visual merchandising, event marketing, or related fields.
- Familiar with event logistics, vendor coordination, and on-the-ground execution.
- Strong organizational and project coordination skills with high attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong written and verbal communication skills.
- Comfortable working cross-functionally with internal teams and external partners.
- Proficiency in Microsoft Office; experience with SketchUp is a plus.
- Willingness to travel and support on-site installs and events.
#LI-Onsite
#LI-CM1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Brand Experience & Activations Coordinator
Salary or Pay Range: $48,000 - $58,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver